“Design is key, it is why you love or hate something”
Horace Luke, Chief Innovation Officer, HTC

These are challenging times and product design requires a unique combination of consumer insight, creativity, innovation and an appetite to take risks.

HTC is announcing the acquisition of the San Francisco based firm One & Company Design, Inc. (One & Co) furthering HTC leadership in design and innovation. One & Co was the company that introduced the iconic design of the HTC Touch Diamond. By acquiring One & Co, HTC world class product development will be further enhanced by creating one of the most advanced mobile design teams in the world.

Recognized for its award-winning work with some of the world best known and most design-savvy lifestyle brands, One & Co will maintain its name and client base while it joins forces with HTC to create an unparalleled force in global mobile design.  One & Co has been recognized by the design and business communities by winning numerous BusinessWeek/IDSA IDEA Awards, the Good Design Awards, CES Innovation Awards, and ID Magazine awards.