ACER IS THE NEW TAI-KOR FOR GLOFIISH
Acer to acquire E-TEN, the Taiwan-based manufacturer of smart handheld devices in a stock swap that is valued at roughly US$290 million. And this is very good news for the mobile industry. With Acer’s global advertising on their current products, Eten’s GLOFIISH will get the exposure it deserves. Expect more innovative products to come out in the future.
Acer Inc.the world’s third-largest branded PC vendor has just announced it has entered into a definitive agreement to acquire E-TEN Information Systems Co., Ltd. the world-renowned designer and manufacturer of smart handheld devices.
The acquisition of E-TEN is in line with Acer’s expansion strategy and follows the recent acquisition of Gateway and Packard Bell, further strengthening its foothold in the fast-evolving mobile communications segment and completes Acer’s range of mobile solutions.
“The worldwide smart phone market is estimated to grow by more than 30% by 2011,” added Gianfranco Lanci, President of Acer Inc. “Acer will enhance the competitiveness in the ultra mobile segment, by combining PC and communication technologies”.
E-TEN has released a number of hugely successful Pocket PC phones that featured combinations of GPRS, Wi-Fi, Bluetooth, GPS, and 3.5G GSM functionality each enhanced by exclusive in-house developed software applications.
In 2006, in recognition of the fact that its consumer orientated devices were proving just as successful as the company’s IT centric product lines, E-TEN showed its commitment to the consumer sector by adopting the new brand name, Glofiish, for its Pocket PC Phones and accessories.
The acquisition of E-TEN will allow Acer to play a key role in the development of the dynamic, fast-evolving market of smart handheld devices as well as ultra mobile devices in the future and will help bring Acer’s cutting edge mobile solutions to an even wider audience.
