IF YOU DON’T HAVE A GMAIL ACCOUNT YET, BETTER DO SO NOW TO UP YOUR IMAGE.
GMAIL IS THE “VERSACE” OF ONLINE EMAIL ACCOUNTS.
According to HitWise:
“I created the following Lifestyle Quadrant Analysis to compare the online audience of Google.com and Yahoo! Search.
The figure summarizes the audience strengths and weaknesses for the two search engines. Visits by MOSAIC Group to Search.Yahoo.com are plotted on the y-axis and to Google.com on the x-axis. For example, the top left hand box indicates unique strengths for Yahoo! Search, in that they are groups that are over-indexed relative to the online population on Yahoo! Search but under-indexed on Google.com. The bigger the bubble the higher the propensity to have spent $500 online (based on offline data collected by Experian).
As you can see Google’s relative audience strengths - i.e. the groups over-indexed on Google.com relative to the online population - are those that are among the most likely to have spent more than $500 online. This indicates that Google users are more likely to be big online spenders.
